The Bedouk MC&IT 2009 Trade Show Report

A RECORD ATTENDANCE FOR THE 10TH BIRTHDAY OF THE FRENCH MEETING INDUSTRY’S ANNUAL EVENT

With an attendance rate increasing by 16% compared to 2008, the Bedouk Exhibition MC&IT has confirmed its position as the leading event in the industry of Business Tourism and Event Management, turning out to be the point of convergence for decision-makers and event organisers. To help them create and make their projects real, about 600 exhibitors providing the best offers in terms of conferences, incentive programmes, congresses and event management gathered in the Pavilion 4 of Paris Expo - Porte de Versailles.

“The success of Bedouk Exhibition MC&IT’s 10th edition is the most visible evidence of our industry’s vitality, welcomes Benoît Rosenthal, the Commissioner General of the Trade Show. The current economic context has not discouraged professional event organisers at all: on the contrary, it has led them to show creativity and to bring new solutions and original contents.”

The Meeting Lab, the trade show’s conferences, debates and workshops programme, was also a real success, providing a detailed overview of the market’s current state, of its major trends and its main evolutions including sustainable development, travel agency licences, well-being and female leadership. Dedicated studies such as ANAé/Bedouk and Coach Omnium also helped understand how the industry is evolving. 
Key events for even more new ideas and solutions:

• The Evénement France: thanks to our partnership established with “Maison de la France” (now “Atout France”), 200 hosted buyers from some forty countries overseas have visited the trade show.
• The Grands Prix KRéA ANAé/Bedouk have been receiving increasing success and recognition. The celebration, organised by Event&Vente, was presented by the subtle musician and journalist Ariel Wizman.
• The Wellness Space has faced great success for its first edition, which confirms the trendiness of well-being for companies.
• The Innovation Path has encouraged creativity through a dozen of innovations, technological and architectural concepts in the industry of Business Tourism and Event Management.
• The Caterers Showroom has enabled favoured guests to benefit from gastronomic workshops given by the catering chefs of Riem Becker and Grand Chemin Traiteur.
• The Association Day 2009: organised in collaboration with MCI, it has gathered for the 4th year key the players from various associations for intensive workshops and meetings.