With a 25% increase in attendance in 2008, the Bedouk Exhibition MC&IT welcomed nearly 7.000 meeting and event planners, all looking for quality exchanges to bring their projects to life. (Figures certified by Expocert)
Indeed, 63.5% of visitors attend the Bedouk Exhibition MC&IT* exclusively, as it is the only trade show in France to offer a comprehensive view of the meeting industry.
*Visitor satisfaction survey – Bedouk MC&IT 2008 Trade Show – February 2008
Thus, the Bedouk Exhibition MC&IT stands out thanks to the quality of its visitors from the different segments : corporate, agencies and associations.
The Bedouk MC&IT Trade Show brings together the major decision-makers and prescribers organising:
- conferences,
- congresses,
- incentives,
- seminars,
- conventions,
- events,
- product launches
- team building
- training programmes, etc.
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Type of visitors
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Visitors by department
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Visitors by business sector
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Very high satisfaction height:
87.4% of visitors were satisfied or very satisfied with the Bedouk Exhibition MC&IT 2008*
63.5% visitors attend the Bedouk Exhibition MC&IT exclusively*
92.3% of visitors plan to come back to the Bedouk Exhibition MC&IT 2009*
*Visitor satisfaction survey – Bedouk MC&IT 2008 Trade Show – February 2008
Specific programmes for top-quality buyers
- International Hosted Buyers: thanks to our partnership with Maison de la France, 220 decision-makers from approximately forty countries attended the trade show in 2008 to discover what France has to offer.
- The Premium Programme: 200 French VIPs were carefully selected and were able to plan a tailored visit to the trade show with a customised programme.
- 50 French Regional Hosted Buyers were invited in 2008 to discover the trade show during one full day.
Before the show : our commitment : an unrivalled promotion strategy for each target audience
…and a budget increase of over 103% in 2 years.
Print advertisting
Advertising in French trade press and in affiliated publications to Bedouk
Translation of the advertising into several languages and insertion in international press
Specific advertising spots dedicated to the different parts of the programme
Online advertising
Banners on industry-related websites
Visibility on www.salon.bedouk.fr and .com as well as on bedouk.fr and .com
Promotion via our E-Newsletters sent out prior to the trade show
Direct marketing campaigns
150,000 invitations sent out by mail
Promotional inserts in trade press
Specific fax, e-mail and mailout campaigns
Rewards for each target audience
Phone campaigns before trade show
Press Coverage
Exposure in economic and professional press through press releases
Dedicated press conferences
Meet>In Magazine dedicated to the trade show
Satisfied exhibitors:
86% of exhibitors were satisfied or very satisfied with their participation in the Bedouk Exhibition MC&IT 2008*
84.4% of exhibitors were satisfied or very satisfied with the quality of their contacts*
88% of exhibitors recommend the Bedouk trade show to their partners*
93.6% of exhibitors are planning to take part in the Bedouk Exhibition MC&IT 2009*
*Exhibitor satisfaction survey – Bedouk MC&IT 2008 Trade Show – February 2008
