Why exhibit?



For the last 10 years, the number of visitors to the Bedouk Exhibition MC&IT has been continuously growing.

2009 saw an increase of about 16%, with more than 7,600 decision-makers and purchasing advisors attending to discover new trends and gain in knowledge about the meeting industry’s richness and diversity. (Figures are certified by Expocert).



Indeed, 64.1% of visitors have exclusively attended Bedouk Exhibition MC&IT*, as it is the only trade show in France to offer a comprehensive view of the meeting industry. 

Thus, the Bedouk Exhibition MC&IT stands out thanks to the quality of its visitors from the 3 following segments : corporate, agencies and associations.

The Bedouk Exhibition MC&IT brings together the major decision-makers and prescribers organising: 

  • Conferences,
  • Incentive programmes and team motivation,
  • Seminars and conventions,
  • Corporate events
  • Product launches,
  • Training programmes,
  • B2C events

Very high satisfaction height:
84.3% of visitors were satisfied or very satisfied with the Bedouk Exhibition MC&IT 2009*
64.1% visitors exclusively attend the Bedouk Exhibition MC&IT*
*93.9% of visitors plan to come back to the Bedouk Exhibition MC&IT 2010*
*Exhibitor satisfaction survey – Bedouk Exhibition MC&IT 2009– March 2009 




Specific programmes for top-quality visitors (lien vers Specific Programmes)

 

  • The Evénement France 2010: thanks to our partnership established with Atout France (previously “Maison de la France”), about 200 buyers from more than 30 countries attended the trade show in 2009 to discover what France has to offer.
  • The Premium Programme: in 2009, 300 carefully selected VIPs benefited from a tailored visit of the trade show.
  • Hosted Buyers in Regions: 80 French Regional Hosted Buyers were invited in 2009 to discover the trade show during an outstanding day, thanks to SNCF.
  • The Association Day
     

Exhibitors and visitors are meeting at Bedouk Exhibition MC&IT for quality exchanges leading to fulfilled projects (70 % of the exhibitors have brought their contacts to successful quotations*).


Our commitment before the show: an unrivalled promotion strategy for each target audience…

Print advertisting
Launching article in French trade press and in affiliated publications to GISI
Translation of the advertising into several languages and insertion in international press
Specific advertising spots dedicated to the different parts of the programme

Online advertising
Banners on industry-related websites
Visibility on www.salon.bedouk.fr and .com
Promotion via our E-Newsletters sent out prior to the trade show

Direct marketing campaigns
190,000 invitations sent out by mail
Promotional inserts in trade press
Specific fax, e-mail and mailout campaigns
Rewards for each target audience
Phone campaigns before trade show

Press Coverage
Drawing-up of 5 press releases
Exposure in economic and professional press
Meet>In Magazine dedicated to the trade show

 

Satisfied exhibitors:
76.9% of exhibitors were satisfied or very satisfied with their participation in the Bedouk Exhibition MC&IT 2009*
78.1% of exhibitors were satisfied or very satisfied with the quality of their contacts*
77.4% of exhibitors recommend the Bedouk Exhibition MC&IT to their partners*
73.1% of exhibitors are planning to take part in the Bedouk Exhibition MC&IT 2010*

*Exhibitors satisfaction survey – Bedouk Exhibition MC&IT 2009 – March 2009

Specific programmes for top-quality visitors